Something is happening.

Women founders are building differently. FoundHer AI is where they build. The Cuff is how they show up.

The Cuff isn't jewelry.

It's a declaration. A physician has a white coat. A founder has this. It says you're building something, you're doing it on purpose, and you mean business.

A license is the floor for a dentist, an attorney, a physician. A FoundHer builds without one: no credential, no safety net, just vision, will, and the courage to begin, and to begin again.

Everyone who knows, knows.

Oxblood

Ivory

Espresso

Terracotta

Navy

Emerald

Black

What you're building is as much a part of who you are as your signature. Wear it like you love it, in one color or a few.

The seven colors are made to accent your wardrobe and your own taste. They are not tied to your FoundHer DNA type.

Declare yourself a proud founder.

Seven colors. One credential.

$48

Pre-launch price. After launch, the Cuff is $67.